COOKIE POLICY

Last Updated on: 09th October, 2024.

This policy (hereinafter, “Cookie Policy”) explains how UO Tech Private Limited (hereinafter, “Company”, “We”, “Us” or “Our”), trading as UO.app (hereinafter, “Platform”), uses cookies and similar other tracking technologies to recognize a user of Our Platform (hereinafter, “You”, “Your” or “User”) who visits Our website accessible at: www.uo.app (hereinafter, “Website”). The purposes of this Cookie Policy are to inform the User about these technologies and elaborate upon why We use them, as well as to explain the rights of the User to control the usage of such technologies.

1. WHAT ARE COOKIES AND TRACKING TECHNOLOGIES?

Cookies: Cookies are small data files that are placed on Your computer or mobile device when You visit Our Website. Cookies are widely used by website owners in order to ensure functionality, improve efficiency, and monitor or analyse usage of the website.

Tracking Technologies: Cookies are not the only tracking technologies which We use to recognize, identify or track the visitors of Our Website. In addition to cookies, We use the following tracking technologies from time to time:

1. Web Beacons: Often referred to as “internet tags”, “clear gifs” or “tracking pixels”, these are tiny graphics files that contain an unique identifier that enables the website to recognize when someone has visited the website or opened an email including them. This allows the website owner, for example, to count the number of visitors, monitor the traffic patterns of users from one page within the website to another, to deliver or communicate with cookies, to understand whether the user has come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns and count content views.
2. Embedded Scripts: An embedded script is a programming code designed to collect information about the user’s interactions with the website. It is temporarily downloaded onto the user’s device from the provider’s web server, or from a third party with which they work, and is active only while the user is connected to the website. Once the session is concluded, these codes are either deleted or deactivated.

In many instances, these technologies are heavily reliant on cookies to function properly, and hence, declining cookies may impair their functionality.

2. TYPES OF COOKIES USED ON THE WEBSITE

Types of Cookies by Provider: Depending on the issuer, the cookies We use may be classified into the following:

1. First-Party Cookies: First-party cookies are stored directly by the website owner (in this case, the Company) on the website the user visits. These cookies let website owners collect data for analytical purposes, remember user settings, and provide other functions that help to boost the browsing experience for the user. First-party cookies track user actions and the website host can see the statistical outcome. However, first-party cookies cannot be used to track user activities on other websites, but only on the original one where the cookie was placed.
2. Third-Party Cookies: Third-party cookies are stored under a different website than the one You are currently visiting. These cookies are used to track users between websites and display more relevant ads. These cookies are primarily used for advertising purposes, to maintain functionality of the interactive features such as chat support, and for analytical purposes. The parties that set these third-party cookies can recognize the user’s device both when they visit the website where it originated as well as when the user visits certain other websites.

Types of Cookies by Category: In terms of their purpose and functionality, the cookies We use can be classified into the following categories:

1. Essential or Strictly Necessary Cookies: These cookies are essential for websites to perform simple functions or to grant access to particular features and secure areas. Such features include the ability for users to sign in, add items to their cart in an online store, or make purchases over the internet. Since the usage of these cookies is vital for the steady functioning of websites, these cookies cannot be disabled by the user.
2. Performance and Functionality Cookies: These cookies are used to enhance the performance and functionality of the websites but unlike essential cookies, these are non-essential. However, without these cookies, certain functionality (like videos) may become unavailable.
3. Advertising Cookies: These cookies are used to make advertising messages more relevant to the user. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on the user’s interests. Although it is possible to disable such cookies, it may affect the quality and relevance of the ads that are displayed to the users.
4. Analytics and Customisation Cookies: These cookies collect information that is used in aggregate form to help the website owner understand how their website is being used, how effective their marketing campaigns are, or to help them customise the websites for users. Analytics and customisation cookies are non-essential and can be disabled by users.
5. Social Networking Cookies: The use of these cookies enable the user to share pages and content that they find interesting on a website through third-party social networking platforms and similar other websites. Additionally, these cookies may also be used for advertising purposes. Disabling the use of these cookies may interfere with the user’s ability to use certain features offered by websites which allow them to interact with third-party social networking platforms.
6. Unclassified Cookies: These are cookies that have not yet been categorised. Owners of websites make continuous efforts to categorise such cookies and users may expect these to be classified into one of the aforementioned categories at a later date. Till the time they are classified, these cookies remain non-essential and the users have the option to disable their use.

The table provided hereunder explains the purposes for which We use each category of cookies on Our Website.

Serial No.	Category	Purpose(s)
1.	Essential or Strictly Necessary Cookies	To keep track of user sessions, allowing users to remain logged in as they navigate through different pages of the website To remember items added to a shopping cart as users browse through the website To verify user credentials to grant access to protected areas of the website To retain information input into forms during a single session or between page reloads To support security measures, such as detecting and preventing fraudulent activities or ensuring secure transactions To ensures that users' consent for non-essential cookies is properly managed
2.	Performance and Functionality Cookies	To monitor how users interact with the website, such as page views and navigation paths To collect data on page load times and website responsiveness To gather information on user behaviour, including visit frequency and time spent on the website and each page therein To use performance data in making adjustments that enhance user satisfaction To broadly improve website functionality and user interaction
3.	Advertising Cookies	To track user behaviour across different sites and to display ads relevant to their interests To monitor how users interact with ads, including clicks and conversions To build profiles based on browsing history and behaviour To show ads to users who have previously visited the website or interacted with certain products To customise the ad content based on user data, such as location or previous searches To track user behaviour across multiple devices, such as smartphones and computers To help monetize the website by displaying ads and partnering with ad networks
4.	Analytics and Customisation Cookies	To track metrics like page load times, error rates, and server performance To gather data on how users navigate the site, including which pages they visit and how long they stay To analyse user interactions, such as clicks, scrolls, and form submissions To use data in determining which content and features are most popular and which are underperforming To monitor how well the site converts visitors into customers or leads To store user settings and choices, such as language, theme, or layout preferences To allow users to customise features like font size or display settings To save changes made by users, such as personalised dashboards or saved searches To enable features that rely on user inputs, such as interactive maps or personalised recommendations To enable advanced functionalities like interactive maps or custom filters To preserve settings and customizations across different browsing sessions
5.	Social Networking Cookies	To enable the embedding of social media features, such as share buttons or social media feeds, directly on the website To allow users to log in or register on the site using their social media accounts (e.g., Facebook, Google) To monitor how users interact with social media content linked to the website, such as likes, shares, comments and impressions To use data from social media interactions to tailor content and recommendations based on user interests and connections To collect data on user social media activities to target ads more effectively and track ad performance To encourage users to engage with social media elements, such as following the website’s social media handles or participating in social media contests To allow users to easily share website content on their social media profiles
6.	Unclassified Cookies	These cookies have not been classified yet and We are actively involved in the continuous process of classifying them. Their functions stay dormant till the time they are classified.

Types of Cookies by Duration: Based on the duration for which they may stay active, the cookies We use on the Website may be classified into the following:

1. Session Cookies: Session cookies are temporary cookies that are deleted when a user closes their browser. They are commonly used by websites to maintain information about a user's activity on a website during a single browsing session by creating an unique identifier for that specific session. As the user navigates the website, the cookie is updated with information such as the pages visited, items added to a shopping cart, and website preferences.
2. Persistent Cookies: Persistent cookies are cookies that remain on a user's device even after they close their browser. They have an expiration date and contain an unique identifier that is used to track the user's activity on the website across multiple browsing sessions. As the user navigates the website, the cookie is updated with information such as the user's login credentials, language preferences, and other customised settings.

3. YOUR CONTROL OVER COOKIES

Through the Cookie Consent Manager: You have the right to decide whether to accept or reject non-essential cookies. You can exercise Your cookie rights at any time by setting Your preferences in the cookie consent manager available on the Website. The cookie consent manager allows You to select which categories of cookies You accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide You with the features and services offered through the Website.

The cookie consent manager can be found in the notification banner and on Our Website. If You choose to reject cookies, You may still use Our Website although Your access to some functionalities and areas of the Website may be restricted. You may also set or amend Your web browser controls to accept or refuse cookies.

Through Browser Settings: It is possible to set Your cookie preferences through Your web browser, however, as the means by which You can accept or refuse cookies through Your web browser settings vary from browser to browser, You should visit Your browser's help menu for more information.

4. TARGETED ADVERTISING

Targeted Advertising by Third Parties: Depending upon Your cookie preferences and settings, third parties may serve cookies on Your computer or mobile device to deliver targeted advertisements through Our Website. These companies may use data about Your visits to Our Website as well as others to display relevant ads for products and services You may find interesting. They may also employ technology to assess the effectiveness of these ads. This involves using cookies or web beacons to gather information about Your visits to various sites to tailor advertisements catering to Your interests. The data collected does not allow Us or these companies to identify You personally, such as Your name or contact details, unless You choose to share this information with them.

5. UPDATES TO THIS POLICY

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies We use or for other operational, legal, or regulatory reasons. We therefore advise You to revisit this Cookie Policy regularly to stay informed about Our use of cookies and related technologies. The date at the top of this Cookie Policy indicates when it was last updated.

6. CONTACT US

In case You have any queries in relation to Our Website or Platform, including this Cookie Policy, We encourage You to contact Us at the following details:

Email: support@uo.app 

Postal Address: UO Tech Private Limited, WeWork Prestige Cube, Site No. 26 Laskar, Hosur Rd, Bangalore, Karnataka 560030.